I love Starbucks. I don’t think I knew how to put my finger on it before. I just knew that of all the large mega companies in the world, I had a sweet spot for them. Some people like going local and supporting the little guys. I have no problem with that. But for me, […]
Why is competitive advantage so important? Read a detailed sample of a customer’s buying decision process
The following is a project I worked on in university and describes what a customer might go through in the research and decision making process to purchase a phone plan with a mobile carrier. It is insightful learning how competitive advantage can make a huge difference in winning customers, and also how products are created […]
Sample of a book marketing plan
The following is a fictitious mini marketing plan I created for a publishing class while in university studying communication. I thought it would make a great sample of a mini marketing plan for businesses looking to develop one for themselves, especially book businesses! IMPORTANT: You may not copy any part of this marketing plan […]
Press kit writing and production for Shoo-Foo Eco Linens
In order to help this bamboo towel manufacturer and wholesale distributor gain an entry way into more specialty boutique shops and high end retailers, they needed a press kit to show off their history, company mission (not to mention company image) and product line. I worked on all the research, did all the writing and […]