Whether you are starting a new business or are looking for ways to grow your current one, a sound marketing plan is essential to your success. Studies have shown that more than half of new businesses fail within 4 years. To avoid falling victim to these statistics, it is imperative to develop at least a basic marketing plan with the following main elements.
What would John Chow teach a bunch of Internet marketers?
Last year John Chow spoke at Internet Masterminds Meetup here in Vancouver, and taught us in the audience a whole lot of super practical, ready-to-apply techniques for successful affiliate marketing. I totally procrastinated getting this blog post up, but hey, late is better than never. Here are the notes! There is more than one method […]
Just because your competitors are doing it, doesn’t mean you have to do it too
A while ago one of my clients wrote me an email saying that one of her competitors was printing their logo on clothing and selling it online. They were not in the clothing business and they also were not a well-known brand. “Should we do that too?” she asked. “Do you think people will really […]
I don’t normally talk about food, but I couldn’t pass this up.
Ever heard of Well.ca? It’s my favourite web site ever! (I even wrote to them and told them!) Why? I plan to write a blog post about that soon (yes it IS internet marketing related!). But in the mean time, they’re having this big sale on food, that I just had to share with you […]
Neat online advertising opportunity for wedding-related businesses
For wedding-related businesses, I happened to stumble upon some very interesting info on advertising with WeddingWire.com. This is one e-mail marketing tactic that worked on me, and I followed up on it. Turns out, they’ve got a lot to offer. Here’s why: First of all, the most interesting to me was that I looked at […]
Why risk not following back the people who follow you on Twitter?
I just had to share this. I was about to unfollow a company that never followed me back and I stopped myself because I realized the bigger implication of this, and the marketing lesson that can be learned from not following back the people who follow you on Twitter. So I wrote them a letter. […]
It beats me why this YouTube video might make money one day…
The other day I got an email from YouTube inviting me to make money with them. I went through all the steps to set up my AdSense account but they left me with a great mystery to discover: which video got them to send me that email? I really thought it would be thousands more […]
Eight Business Lessons to Learn from the 8 Billion Dollar Profit of Trader Joe’s Grocery Stores
If you read my former post on Trader Joe’s being named one of Fast Company’s top 50 most innovative companies of 2010, you will know why I believe they do good business and marketing so well (twice as much as Whole Foods, while staying local too). Now I’m going to give you 8 lessons, one […]
Eleven good reasons why Trader Joe’s became one of the top 50 most innovative companies
If you were to visit this page you will see that MY favourite store, Trader Joe’s, was listed as one of Fast Company’s 50 most innovative companies last year. Naturally, I was thrilled to hear this. (By the way, with Apple being ranked #1 for most innovative, and Trader Joe’s, a grocery store, being ranked […]
Joyce’s E-Commerce Throw-down: BigCommerce, ZenCart, WP E-Commerce, Shopp for WordPress
Below you will find a summary of the e-commerce systems I’ve been exposed to, and in some cases, my own experiences using them. I’ve done a lot of digging on this issue for different client needs, but the report below is by no means complete. The bright side is that this blog has a comment […]